In Essence Collective

Is Motherhood turning you into a woman you barely recognize?

Does overwhelm and mom-stress get in the way of you being the Mama you want to be? 

Do you struggle between getting it all done and being present for your children?


Do you suffer from Mama-guilt and a constant nagging that you aren’t enough?


Do you find yourself 100% caring for the needs of others, while ignoring your own?


Do you feel exhausted, frustrated and resentful a lot of the time?


Maybe you feel alone? And a bit out of control? 


Pretty sucky, eh?

Registration for the In Essence Collective is currently closed. It will re-open in early 2018.

To join the Waiting List, enter your details here. We will reach out to you as soon as enrolment opens.

Well welcome, beautiful soul!

You are in the right place.

Because I believe that it’s time to do motherhood differently.

Nobody ever taught you to be a mother.

Many of our daily choices as mothers are driven by subconscious beliefs defining what it means to be a good mother (and wife). Beliefs that it is our job to do it all, to do it perfectly, and to do it with little support leave us exhausted, overwhelmed, full of self-doubt and disempowered as women.

It also leaves us showing up as tired, distracted, frustrated and resentful in front of our children.

But no more. 

It’s Time to wake up and step up, Mama.

It’s Time to ditch overwhelm and own our energy and time.

It’s Time to manage our Mama-guilt and stop it from managing us!

It’s Time to shed light on all our subconcious limiting what-it-means-to-be-a-good-mother beliefs, and start believing that who we are is enough!

It’s Time to honour who we are – our needs, desires and dreams.

It’s Time to integrate guilt-free soul nourishing self-care into our lives fully, madly and deeply.

It’s Time to be the change we want to see in the world.

To be the adults we want our children to become. 

For ourselves.

For our children.

And to bring some sanity to this crazy world.

Registration for the In Essence Collective is currently closed. It will re-open in early 2018.

To join the Waiting List, enter your details here. We will reach out to you as soon as enrolment opens.

 You’ve found yourself on this page for a reason…

 Maybe you don’t recognize yourself anymore.

Maybe you are on the the edge of what feels impossible, and know there has to be another way.

Or maybe you are tired of being last on the list.

And maybe all of this sh*t is contributing to the breakdown of relationships that are most important to you.

But this is not why you will join InEssence Collective.

You will join this amazing collective of mothers because…

You are a pioneer at heart.

And because you are ready to transform how you do motherhood.

You are ready to take ownership of your energy, time and self-limiting beliefs.

You are ready to learn what it takes to live from a place of self-love, emotional intelligence and mindfulness.

You are ready to love yourself guilt-free.

You are ready to redefine the shape of your Mamasoul and step into it!

Because you know that this is what you need and what your families need to see,

in order to create the change the world needs. 

I’m inviting you to be a part of an incredible group of mothers committed to 

Embark on a gorgeous journey towards clarity, calm and confidence.

That journey is what living In Essence is all about. 

Confession: I’ve been a Mama for over a decade  and I still haven’t got it all figured out. But I sure have come a long way since I first welcomed my babies into my world! In fact, when motherhood came along, it chewed me up, swallowed me whole and then spit me out as some new unrecognizable, crazy woman. Rajmeesh says that when a child is born, a mother is also born.

Well, my rebirth was long and complicated. I struggled with confusion, self-doubt, guilt (oh the guilt!), shoulditis, not-enoughitis, stress and nasty hot headed reactions to motherhood’s challenges.

I did the stay-at-home Mom thing and the Working Mom thing, but neither brought me the clarity, calm and confidence that I yearned for.   It was working on me that did the trick. Years of therapy, life coaching, courses and workshops fueled by my on-going commitment to self-awareness and personal growth has taught me to do motherhood in a thriving vs. surviving way.

So three kids and three continents later (yes, we’re a family of Globe Trotters to boot!) I’m delighted to say that I’ve found a clearer, calmer and more confident path through this crazy land that is Motherhood.

I will share all of my best strategies and insights with you in the In Essence Collective. But be warned, this is a Collective where nobody has it sussed. We will be learning and growing together – me right alngside you. Because, guess what…this motherhood thing is a forever learning personalized journey that we will grow through together.

Together we are going to discover how to do motherhood with clarity, calm and confidence.

Our journey together will focus on learning how to do:

♥  Less Mess. Less Stress. Learn to ditch overwhelm, declutter and simplify your world so that you can do more of what you love with who you love. 

♥   Self-Honoring Organization. Design and build the scaffolding and structure you need in your world to support YOU to move those Mama mountains you move, every single day with ease and grace.

♥   Mind Clarity. Create headspace that makes energized, intentional efficient living possible. 

♥   Hot Head Management. Learn to go from hot headed disconnected reactions to heartcentered responses using easy-to-use emotional intelligence and mindfulness strategies and tools. 

♥   Mom-Guilt . Learn to navigate this big nasty so that it helps us expand (versus shrink) in ourselves and live in alignment with our priorities. 

♥   Self Loving Awareness.  Learn what drives our subconscious choices, actions and reactions as a Mama. Befriend, neutralize and disempower your negative self-talking saboteur so that you can hear your inner essence speak its truth.

♥   Beautiful Boundaries. Learn to align your choices and actions with your priorities and values. Heal shoulditis and too nice syndrome. Learn to say yes to what feeds your soul. And to say NO to what doesn’t.

♥   Loving Up You. Loving Up Life. Learn to practice guilt-free soul nourishing self-care so that you can feel and be like the woman that you truly madly deeply are. Life will never feel this good!

♥   Map Out Your Desires. From a place of clarity, consciousness and confidence get crystal clear on how you want to feel in your life, and then lay out your intentions And much more…

In Essence membership includes access to:


Bi-weekly Inspiration & Action

On the first and third Tuesday of every month, you will receive an essential email which inspires you into action in one of our focus areas. It will invite you to look inward, reflect, explore and take action towards more clarity, calm and confidence.

Monthly How-To Lessons

On the second Monday of every month, you will receive a practical How-To lesson designed to support you in lightening your load and your spirit. Some How-To’s in the making:  How to Plan for Presence, How to Calm. Down. Now., How to Integrate Mindfulness into an already-full-day.

Community Support

Inside this membership, you will get access to our Exclusive Facebook Group, with other amazing members, and me! We’re all here learning to do motherhood with clarity, calm and confidence together. If you’re stuck or in despair and need some inspiration or support, this is the place to go. You are not alone! We’re in this together! 

Live Monthly Coaching Calls

On the last Tuesday of every month, we will come together LIVE for an essential coaching call that will focus on the month’s themes. This is a space for us to hold hands, to ask questions and to celebrate as we dive deeper into the strength of who we are. 

Bonus Mama Wisdom Interviews

In the olden days we had elders to guide us in our motherhood journeys. These interviews with mothers who help mothers do what we do with more ease and grace. Learn from experts in the fields of organization, parenting, relationships, self-nourishment, mindfulness and anything else that supports Mama-thriving.

Resource Library

Throughout our essential journey together, we will gather resources and compile them in a safe one-stop-shop for our members to access on an as-need basis. So that one day, when MamaGuilt has reared it’s nasty face, you know exactly where to find a remedy for it!

Registration for the In Essence Collective is currently closed. It will re-open in early 2018.

To join the Waiting List, enter your details here. We will reach out to you as soon as enrolment opens.

In the olden days, we lived in community. Raising the young was a shared responsibility. For better or for worse, we had Wise Elders who showed us the way.

We had space and time to gather and share our experiences. Today we live isolated as mothers, in nuclear family units that are often distanced (emotionally or geographically)  from our families and communities of origin.

We turn to books, blogs, parenting courses and mothers’ groups for wisdom and support. And while we have more resources at our finger tips than ever before, our days are so rushed and stressed that we do not have the serenity to discern what resonates and what does not. It is not surprising that we feel lost, dazed and confused as we rebirth ourselves into motherhood in a world where external expectations to be the perfect everything take over our inner and outer worlds.

But the truth is, we are not meant to mother in isolation. Or in stress. We are meant to mother in community. Held gently and guided with love by other women and, by our own essential wisdom.

Mama’s we need a tribe! A tribe that lifts us up into our own essence and wisdom. It is with this support that we can model being the change we want to see in the world – for ourselves, for our families and for our collective future.

Are you ready to embark on an incredible journey towards clarity, calm and confidence, Mama?

In Essence Collective Refund Policy:  The Collective wants to guarantee your 100% satisfaction and will work to ensure that you’re happy with your membership ongoing. Should you want to cancel, you can do so at any time (we think you’ll want to stay though!) and when you cancel you won’t be billed again. Please note: cancellation does not refund the current month’s payment (or previous month’s payment if you cancel before your current month’s billing day).

I’m super excited to get started together!

xx Alexandra


How much does it cost to be an In Essence Collective member?
Right now you can become a member for $20 a month. When can I expect to be billed? Your first payment for In Essence Collective is taken on the day you enroll, and payments are billed every 30 days thereafter.
When and how are the Bi-Weekly Inspiration and Action, Live Coaching Calls and How-To’s delivered? What is live and what is pre-recorded?

Your Bi-Weekly Inspiration and Action will be delivered in an email on the first and third Tuesday of every month. You will receive an essential email which inspires you into action in one of our focus areas.

The email content will include an audio or a video along with an accompanying coaching assignment. These will invite you to look inward, reflect, explore and take action towards more clarity, calm and confidence.

The Live Coaching Calls will take place on the last Tuesday of every month. All members will come together LIVE on an on-line platform for a group coaching call that will focus on the month’s themes and whatever else members what to discuss.

This is a space for us to hold hands, to ask questions and to celebrate as we dive deeper into the strength of who we are. These will be recorded in case members can’t make it live. The How Tos and Mama Wisdom interviews are pre-recorded and uploaded to the membership area (with a link shared in the Facebook Group) so that you can watch the recordings at your convenience.

All content release information is located on the calendar within the membership so you can stay up to date with everything that’s being released.

How Tos will be delivered on the second Tuesday of every month. Interviews are delivered quarterly.

What is included in my membership price?
With your membership, you will receive monthly content that includes Bi-Weekly Inpiration and Action, Live Group Coaching Calls and How-Tos. You will also get exclusive access to our Private Facebook group and regular Mama Wisdom interviews.
I’m so super busy already! How am I going to find the time to do this? And how much time will this take, anyway?

I totally get how busy you are and how adding one more project to the list feels near impossible!

A whole bunch of thought has been put into making this membership programme as flexible and Mama-friendly as possible. The delivery of content has been paced so that it does not overwhelm you, but keeps you engaged in your journey.

All content can be completed at your own convenience – with easy access as long as you are part of the membership.

To complete your bi-weekly Inspiration and Action, estimate 30 to 60 minutes. But remember, you can do these at your own convenience. Our Monthly Live Coaching Calls will be 50 minutes long, but again, if you can’t make it live, they will be recorded so that you can listen in at your own convenience.

The How-Tos will vary in length (anything from 20 to 90 minutes) and the Mama Wisdom Interviews will likely last 30 to 45 minutes. Both of these will be pre-recorded and shared so that you can watch/ listen to them at your convenience.

Am I a good fit for the In Essence Collective?

The In Essence Collective is a super fit for mothers who want to be more present for their children while also having an orderly house (and mind).

It is for Mamas who know that overwhelm, stress and personal baggage not only contribute to their dreaded hot head moments, but also to negative modelling for their kiddos.

It is for mothers who can’t seem to create the energy or time to practice self-care and take care of their own personal needs without feeling horribly guilty. But most of all, it is for Mamas who are ready to go inwards and do the transformative work it takes to change all of this, and integrate clarity, calm and confidence into themSELVES.

It is for women who
It doesn’t matter where you are on the motherhood journey, how many kiddos you have, or whether you work full time as a Mama and homemaker or work outside the home, as well.

The In Essence Collective content is of a cyclical nature and will feel relevant in your personal here and now.

How long is enrollment open for the In Essence Collective?

Enrollment is open until October 11 at 12 noon Eastern.

Can I cancel at any time?
Yes – you can cancel at any time. (We think you’ll want to stay, though!)
Can I get a refund?
You can cancel any month, and you won’t be billed again. However, a cancellation does not refund the previous month’s charges because we delivered for you! Sounds fair, right?

Who I am and how I learned to live in my essence

My name is Alexandra Hughes. My friends call me Alex.

Pre-children, I traveled the world, learned 4 languages and was nicely climbing up my professional trajectory. I was a self-made woman on a mission to stay strong, accomplished and succeed. I was organized, did power yoga and considered myself a pretty chilled out and “together” kind-of-person and . The thing is…I learned 4 languages and became cross-culturally sensitive, but never learned how to effectively speak or navigate baby land or toddler world.

In fact, when motherhood came, it chewed me up, swallowed me whole and then spit me out as some new unrecognisable, mad, crazy, woman.

In the beginning I didn’t really think much would change, so I kept living at full speed. High stress became the flavour of the day. The weight of responsibility for young lives, my lack of freedom, my ever confused identity, my altered relationship with the man I loved, the isolation from friends and social events that had been such an active part of my life – these drove me to the brink of insanity. It was the confusion, the exhaustion, the frustration, the resentment, the overwhelmof it all.

And the guilt of not getting it right. (Oh the guilt!)

Today my experience and research tell me that these are all feelings shared by mothers around the world.

The myth. The romantic myth that motherhood is blissful.

It did not take very long for that myth to come crashing down on my sanity and self-confidence – both as a stay-at-home Mom and as a working Mom. As a stay-at-home Mom I questioned who I was and I regretted my financial dependence. (What of my commitment to feminism and all those working Moms out there?) I missed adults and their rational, reliable world. My brain was melting and my beautiful wardrobe gathering dust. Worst of all, I hated feeling busy all the time, constantly asking myself: “but what are you actually doing?” I yearned to feel accomplished, to have something, anything, in my realm of control. So I went back to work. It would be better that way. The financial burden would lessen. My mind would be challenged. I’d have adults to talk to. I’d come home happy and fulfilled. I’d yell less.

But here’s what actually happened when I went back to work:

Life became a guilt-plagued balancing act. A box ticking repetitive groundhog day. Every day. Rush. Get the kids ready. Get myself ready (sort of). Drop them off. Go to work. Leave work. Pick the kids up. Get the kids down. Finish work. Drop dead for the night. Start all over again.

So as both a stay-at-home Mom and as a working Mom, I was miserable, stressed, overwhelmed and completely disconnected from myself and my family.

Interactions with those I loved were anything but calm, because I’d lost my cool (myself!) along the way. All the “small stuff” (which really represented bigger stuff) was getting to me and I was losing it. My poor kids! So when baby number three made his appearance he brought along with him a moment of awakening. Maternity leave with baby number three shone a mirror on what I had become. My high-strung-hamster-wheel-guilt-plagued lifestyle was getting in the way of the most important moments and relationships in my life. My reactions to life’s Mom-stress were explosive and my connections with those I loved, unhealthy.

I had turned into a hot head monster Mom.

And, not only was I modelling crap emotional intelligence…

But my kids were getting to know this crazy woman who I didn’t even recognize as their Mama.

These were moments I would never get back.

 My Kids

So I stopped.

I relearned motherhood.

I learned to stay calm and enjoy the ride a little bit more. Since then I’ve retrained as a professional life coach and have worked with hundreds of mothers from around the world to help them do the same – to ditch stress and love more.

And this is where the story ended until this past summer when I realized two things:

1) All my inner work towards becoming a calmer more joyful Mama had led me to become a woman who acknowledges the value of emotional intelligence and mindful living while also embracing my woo woo, speaking my mind with confidence and honoring my boundaries.  In other words, I found myself honoring my inner wisdom and stepping more into the shape of my soul.

2) Today’s crazy world needs women who are more than calm and joyful and loving. It needs women who are bold and confident and ready to model the change they want to see int he world – for themSELVES, for their kiddos and for our common future!

This is why I created In Essence Collective. To support mothers like you to find your clarity, your calm and your confidence. To find yourSELVES and the courage to step into the shape of your gorgeous souls – as mothers, women, and global citizens.

I’m so happy you are here and can’t wait to share this journey with you!

Registration for the In Essence Collective is currently closed. It will re-open in early 2018.

To join the Waiting List, enter your details here. We will reach out to you as soon as enrolment opens.